At Xiangyang Junjia Shi Trading Co., Ltd. (“we,” “us,” or “Jrete”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://jrete.com/ (the “Site”), purchase our luggage products, or interact with our services (collectively, the “Services”). By accessing or using the Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Introduction

1.1 Purpose of This Policy

This Policy is designed to help you understand our data practices, give you confidence in how we handle your information, and demonstrate our adherence to fair information principles. It applies exclusively to the Site and our Services, not to third-party websites or services that may be linked from the Site (we encourage you to review the privacy policies of those third parties).

1.2 Children’s Privacy

Our Site and Services are intended for a general audience and are not directed at children under 13 years of age. We do not knowingly collect, use, or store personal information from children under 13. If we learn or have reason to suspect that a user is under 13, we will promptly delete any personal information associated with that user’s account.

2. Information We Collect

We collect two types of information: personal information (data that identifies you as an individual) and non-personal information (anonymous or aggregated data that does not identify you).

2.1 Personal Information

We may collect personal information directly from you when you interact with the Services, such as:

  • Contact details: Full name, email address (e.g., service@jrete.com), postal address (including billing/shipping addresses), and telephone number.
  • Account information: Username, password (encrypted for security), and profile details (if you create an account on the Site).
  • Transaction information: Payment details (e.g., credit/debit card information, processed securely via our payment gateways), order history, and purchase preferences.
  • Warranty and support information: Details about your Jrete luggage (e.g., model, serial number) when you register a product for warranty or request customer support.
  • Social media information: If you connect your social media account to the Site, we may collect limited profile information (e.g., social media ID, profile picture) with your explicit consent.

2.2 Non-Personal Information

We automatically collect non-personal information to improve the Site’s functionality and your user experience, including:

  • Technical data: Domain name, IP address (used to approximate your location for service optimization), browser type, operating system, and device information.
  • Traffic data: Pages visited, time spent on the Site, links clicked, and referral sources (e.g., how you arrived at the Site).
  • Cookies and similar technologies: We use standard “cookies” (small text files stored on your device) to track preferences, remember your session, and analyze Site usage. Cookies do not contain personally identifiable information. You can disable cookies via your browser settings, but this may limit certain features of the Site (e.g., saved cart items).
  • Third-party cookies: We may work with third-party vendors (e.g., advertising or analytics providers) that use cookies to deliver targeted content or measure Site performance. These third parties have their own privacy policies governing their data practices.

3. How We Use Your Information

We use your information only for legitimate, transparent purposes consistent with the reasons you provided it, including:

  • To fulfill orders: Process payments, arrange shipping, send order confirmations, and deliver your Jrete luggage.
  • To provide customer support: Respond to inquiries, resolve issues (e.g., returns, warranty claims), and communicate with you about your account or purchases.
  • To improve our Services: Analyze user behavior (via non-personal data) to enhance Site navigation, optimize product offerings (e.g., luggage designs, colors), and fix technical errors.
  • To send updates (with consent): If you subscribe to our mailing list, we may send you emails about new products, promotions, or travel-related tips. You can opt out of these communications at any time (see Section 5).
  • To ensure security: Protect against fraud, unauthorized access, or misuse of the Site, and comply with legal obligations (e.g., verifying payment information).

4. Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may disclose your information only in the following limited circumstances:

  • Service providers: We share information with trusted third parties who assist us in operating the Services (e.g., payment processors like Shopify, shipping carriers, and IT support providers). These providers are contractually required to protect your information and use it only to fulfill their services for Jrete.
  • Legal requirements: We may disclose information if required by law (e.g., subpoenas, court orders) or to comply with regulatory obligations.
  • Consent: We may share information if you explicitly authorize us to do so (e.g., sharing warranty details with our luggage manufacturers to resolve a repair request).
  • Business transitions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, but we will ensure the terms of this Privacy Policy are respected.

5. Your Rights and Choices

You have the right to control your personal information and can exercise the following choices:

  • Access and update: You may access, correct, or update your personal information (e.g., shipping address, email) by logging into your account on the Site or contacting us at service@jrete.com.
  • Opt out of marketing: To stop receiving promotional emails, click the “unsubscribe” link at the bottom of any marketing email or contact us directly.
  • Withdraw consent: If you previously consented to data collection (e.g., cookies, social media integration), you can withdraw consent by adjusting your browser settings or account preferences.
  • Request deletion: You may request that we delete your personal information (subject to legal or contractual obligations, e.g., retaining order records for tax purposes) by emailing service@jrete.com.

6. Data Security

We implement reasonable organizational, technical, and administrative measures to protect your information from unauthorized access, loss, or misuse. These include:

  • Encryption of sensitive data (e.g., payment information) via industry standards like PCI-DSS (Payment Card Industry Data Security Standard).
  • Secure storage of data on servers behind firewalls (managed by our hosting provider, Shopify).
  • Regular reviews of our data practices to ensure compliance with privacy laws.

While we strive to protect your information, no online service is completely secure. We encourage you to take precautions (e.g., using strong passwords, not sharing account details) to safeguard your data.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. For example:

  • Order and payment information is retained for tax and warranty purposes (typically 7 years).
  • Mailing list subscriptions are retained until you opt out.
  • Non-personal data (e.g., traffic analytics) may be retained indefinitely for Site improvement.

Once your information is no longer needed, we securely delete or anonymize it.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or legal requirements. When we make changes, we will revise the “Last Updated” date at the top of this page and notify you via email (if you are subscribed to our list) or a notice on the Site. We encourage you to review this Policy regularly to stay informed.

9. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please contact us:

  • Company: Xiangyang Junjia Shi Trading Co., Ltd.
  • Email: service@jrete.com
  • Address: Room 129, Building 6, Xiangyang Science and Technology City, No. 37, Zhuhai Avenue, Xiangyang High-tech Development Zone, Xiangyang City, Hubei Province, China
  • Website: https://jrete.com/